Category Archives: Marketing

369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan



Podcast Number 369 SHOW NOTES Don’t let marketing and sales overwhelm you. The sales funnel is a tool to visualize this process, breaking it down into manageable segments, and helping you to make a plan to convert prospects into clients. In this Business 101 Show Barry explains the sales funnel and how you can use … Continue reading 369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan


364 – How to Easily Produce Video to Promote Your Travel Business



Podcast Number 364 SHOW NOTES  Video sells. We know and experience this fact every day as we watch hundreds of television commercials on our tv’s every day. In today’s world you do not need expensive equipment or a million watt transmitter to produce and transmit your video. It really is easy and you can find … Continue reading 364 – How to Easily Produce Video to Promote Your Travel Business


351 – Using Social Media To Build Client Trust And Increase Sales



Podcast Number 351 GUEST SEGMENT On our previous two shows we’ve discussed the importance of selling yourself first as a travel consultant. You compete in the travel marketplace by clients getting to know you, liking you, and trusting you enough to place their valuable vacation time into your hands. Catherine Heeg, a social media trail … Continue reading 351 – Using Social Media To Build Client Trust And Increase Sales


346 – Do Travel Agents Who Sell Disney Have More Fun?



Podcast Number 346   GUEST SEGMENT  The happiest place on earth is not only for kids and adults (who are still kids at heart), it is a happy place for travel agents. Krista Joy, from the Disneyways podcast and Gary Ebels, a Disney travel agent and self confessed kid at heart, join the show to … Continue reading 346 – Do Travel Agents Who Sell Disney Have More Fun?


337 – Are You an Entrepreneur? Learn How To Create A Tour Operator Business



Podcast Number 337 COHOSTED SEGMENT A world of business is waiting for you, that is if you want to become a tour operator, or as Jim Reddekopp calls it, a tour designer. Jim has formed a business to teach you how to become a tour designer. Jim talks about the training he conducts, and offers … Continue reading 337 – Are You an Entrepreneur? Learn How To Create A Tour Operator Business


323 – Increase Your Sales by Expanding Into the Gay and Lesbian Travel Marketplace



Podcast Number 323 COHOSTED SEGMENT The International Gay and Lesbian Travel Association (IGLTA) is an organization promoting tourism in the gay community. John Tanzella talks about how you can become a business partner with IGLTA as a travel agent to promote your business to gay and lesbian travelers. IGLTA is featured in more than twenty … Continue reading 323 – Increase Your Sales by Expanding Into the Gay and Lesbian Travel Marketplace


317 – Catherine Heeg Explains How to Find Content to Put Into Your Travel Agent Blog



Podcast Number 317 Find more travel business related content at the TRAVEL CONSULTANT ACADEMY. COHOSTED SEGMENT Catherine Heeg is an expert on using social media to increase the travel consultant’s exposure to potential and existing clients. Catherine is full of ideas about how you can find interesting content that will attract readers to your blog. … Continue reading 317 – Catherine Heeg Explains How to Find Content to Put Into Your Travel Agent Blog


313 – Are You Using Social Media as Part of Your Marketing Strategy?



Podcast Number 313  Try GoToMeeting free for 30 Days! COHOSTED SEGMENT Are you using social media sites such as LinkedIn, Facebook or Twitter to develop presence and credibility for your travel business? If not, you should be. Catherine Heeg of Customized Management Solutions joins Barry and Lorene to discuss the potential of social media in … Continue reading 313 – Are You Using Social Media as Part of Your Marketing Strategy?


308 – Travel Agents Learn How to Become Full Service by Selling Airline Tickets



Podcast Number 308  Try GoToMeeting free for 30 Days! COHOSTED SEGMENT Bobbi Hamida joins us for part two of his interview. Bobbi is the Strategic Air Director for the host agency Nexion. In this segment we discuss how travel agents can become full service agents without purchasing and learning a Global Distribution System (GDS). Why … Continue reading 308 – Travel Agents Learn How to Become Full Service by Selling Airline Tickets


285 – Promote Yourself as a Destination Expert on Hearplanet



Podcast Number 285 CO HOSTED SEGMENT Steven Echtman joins the show to talk about Hearplanet. Hearplanet is a personal tour guide in your pocket. Actually it’s a sophisticated app for your iPhone or Android powered smart phone. Geolocation along with powerful search features will lead you on a discovery of what’s around you, or what’s … Continue reading 285 – Promote Yourself as a Destination Expert on Hearplanet